Direct Marketing allows businesses to be able to speak directly to the consumer and receive a fairly quick response. Unlike formal channels of advertising such as television, newspapers or radio, direct marketing utilizes fliers, product catalogues, sales letters and the Internet to reach customers. Direct marketing techniques for advertising are usually marked by driving a […]

In a challenging economy, corporate businesses are seeking new ways to reduce costs, increase revenues, and improve their overall marketing efforts. They are turning to focus on their core competencies and looking to outsourcing partners for process efficiency savings and cost reductions. Organizations need to market their capabilities and ensure a solid awareness of their […]