Author Archives: vmawpadmin
Today, there is a fast-growing movement among organizations interested in improving their customer-centricity through a better understanding of customer interactions, or touchpoints. Called “Customer Touchpoint Management” (CTM), the goal of this new movement is to improve customer experiences, and as a result, improve customer relationships. By improving customer relationships, organizations improve market share, sales, and […]
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Direct Marketing allows businesses to be able to speak directly to the consumer and receive a fairly quick response. Unlike formal channels of advertising such as television, newspapers or radio, direct marketing utilizes fliers, product catalogues, sales letters and the Internet to reach customers. Direct marketing techniques for advertising are usually marked by driving a […]
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Print-based direct marketing is growing which is providing a huge opportunity for digital print. According to InfoTrends’ study Direct Marketing Production Printing & Value-Added Services: A Strategy for Growth, marketers are realizing print plays an important role in a multi-channel world. This study provides strategy and business development support to help vendors, print service providers, […]
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