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Category Archives: Relationships

Customer Touchpoint Management Helps Brand

Today, there is a fast-growing movement among organizations interested in improving their customer-centricity through a better understanding of customer interactions, or touchpoints. Called “Customer Touchpoint Management” (CTM), the goal of this new movement is to improve customer experiences, and as a result, improve customer relationships. By improving customer relationships, organizations improve market share, sales, and […]

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Meeting Customers Where they want to Communicate with Mobile Apps

Consumers have been conditioned to seek out mobile apps for all aspects of their lives, including interactions with the companies they do business with. Consider this: there were over 50 million new iOS and Android devices activated worldwide during the last week of 2012, which is up from 20 million for the same period a […]

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